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Home >> Our Brand >> The Naibu Brand
  The Naibu Brand
Naibu’s distinctive orange ring shaped logo is inspired by “nuclear fusion” to symbolise energy.
 
The brand name is broken down into two parts: “Nai” means tenacity, persistence and endurance. “Bu” reflects pace and method. Together, Naibu means ‘to keep my own pace’. For the increasing number of young Chinese consumers who speak and recognise English, Naibu has created the English-language slogan “Keep my way”.
 
Over a period of 10 years, the Naibu brand has been built and positioned for marketing to an audience of students upwards of 12 years old, young adults and young business travellers. The brand is designed and marketed to convey the core message of dynamic sports and is associated with a spirit of innovation, freedom of thought, and a sustainable healthy and happy lifestyle.
 

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